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Fashion & Style

Pakistani Designer Sundus Shaheryar In Vogue USA

Breaking Barriers in Fashion History Sundus Shaheryar has achieved a groundbreaking milestone as the first Pakistani designer to be featured in Vogue USA’s coveted December issue. Her footwear, designed for Marc Jacobs’ Fall 2024 collection, has taken center stage, appearing on none other than supermodel Kaia Gerber in the magazine’s cover story. Guest-edited by Marc Jacobs…

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Pasha launches Zargar – An ode to malmal and the country’s craftsmen

For decades, the name Pasha has been synonymous with luxury and prestige in Pakistan, reigning as the nation's premier brand renowned for its uncompromising dedication to quality and tradition. Established as a bastion of elegance, Pasha has woven itself into the fabric of Pakistan's cultural landscape, crafting a legacy of excellence that transcends generations. With…

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A Tête-à-Tête with Annus Abrar: Crafting a fashion legacy

Established in Karachi in 2012, Annus Abrar's design studio offers a diverse range of Luxury Pret, which extends to Festive and Bridal collections. His designs uniquely merge heritage with contemporary trends. In an exclusive interview, Abrar discusses his inspirations, thought processes and craftsmanship, highlighting his journey as a recognised and respected fashion brand. Join us in…

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Elevate your style on a budget: Flat 30% discount on GulAhmed Cambric Collection

As winter approaches, it's time to revamp your wardrobe with the latest fashion trends, and GulAhmed's Cambric Collection 2023 is the perfect place to start. The ongoing Ideas Great Winter Sale is making it even more enticing with a generous FLAT 30% OFF on their newest unstitched cambric collection. Unveiling the cambric elegance GulAhmed's Cambric…

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