Coke Studio is known as the Sound of the Nation and has played a significant role in taking Pakistani music to a whole new level. Celebrating Pakistan and Music the Coke way, Coca-Cola Pakistan hosted the first ever Coke Studio Live concert in Lahore at the Royal Palm Golf and Country Club.
The concert featured an interesting line-up of artists including Talal Qureshi, Hasan Raheem, Young Stunners, Faris Shafi and Atif Aslam.
Celebrating music in line with Coca-Cola’s new global brand philosophy and platform Real Magic, Coke Studio Live attracted a young and energetic audience from all corners of the city. The event provided families with an opportunity to plan a perfect evening out, organized in line with the NCOC protocols.
The concert hosted was hosted by Dino Ali and Anoushey Ashraf. It was attended by various personalities such as HSY, Shammal Qureshi, Meesha Shafi, Abdullah Siddiqui, Zara Shahjahan, Bilal Lashari, Omair Rana, Amna Babar, Zonia Anwaar, Guddu Shani, Sameer Shami and Farhan Ali to name a few.
Coke Studio has also revealed the artists part of its talented roster for Season 14 which is being helmed by Zulfiqar Jabbar Khan (popularly known as Xulfi). According to a press release, the season strives for a revitalized vibe featuring fresh stars and a modern outlook that will reflect the voice of the youth since 70 per cent of Pakistan’s population is under the age of 35.
Fahad Ashraf, VP Coca-Cola Pakistan and Afghanistan said: “The Coke Studio platform has evolved this season. Whereas the values are the same but we are now leaning into the future by including the GenZ sound very deliberately. It is about time that we sync our cords with what the youngsters what. Nostalgia has its place in Season 14 but so does the firepower of a sound never been heard before.”
The Foreign Office has recognized and acknowledged Coke Sudio’s role and awarded the platform for being the country’s best cultural export, with over 10.2 million subscribers on YouTube and over 4 billion views on digital platforms.
Coke Studio also announces two major partnerships for Season 14: The world’s leading music streaming platform Spotify, and Pakistan’s leading high-street brand Khaadi.
