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Fashion designer Hassan Sheheryar Yasin aka HSY has teamed up with the premium beauty brand Conatural on an exclusive Eau De Parfum collection which covers three scents for women, and two scents for men.
The luxury fragrances are available at affordable prices. “Brace yourselves, the world of luxury is about to change,” HSY shared on Instagram. The scents are not only made in Pakistan but also represent HSY’s trademark elegance and Conatural’s refined approach.
The fragrances include Valour with amber, sage, and lavender notes, Forever Love with rose, citrus, and cedarwood notes, Empire with bergamot, blackcurrant, and lavender notes, Desire with jasmine, cypress, and sandalwood notes and Crystal Rose with citrus, peach, and pear notes.
All the extravagant scents in the collection were launched last week and since then have received some fabulous reviews from perfume lovers.
Given that brands such as HSY and Conatural came together, it was no surprise that they were meant to create magic. The outcome is a collection that marries both brands’ heritage, their elegance, aesthetic, and sophistication and is driven by creativity and an elaborate design process.
The collection is created with a very personal touch by both brands, as they have managed to impart new scents, memories, and personalities to each new fragrance.
Empire was the first fragrance revealed featuring the fashion mogul himself. Promoted as the perfect royal scent for men who lead (as channelled by the muse HSY himself!)
The second fragrance for men is Valour, featuring the muse Khushhal Khan. This charismatic fragrance that commands attention. “Valour – a scent that commands attention: a powerful fragrance that fuses the tenacity of amber, with the captivation of subtle sage and lavender notes, is all set to make you dream big! Staring the super talented model/actor who I believe is the next big talent ready to take the industry by storm,” states the official description by HSY.
Moving on to the fragrances for women, Forever Love is a scent created for women featuring Rema Taseer and Shehryar Taseer. The DVC perfectly encapsulates the feeling of love behind this light, floral, and sweet smell. Forever Love has a punchy scent that will make you smell like roses all day long.
The fourth fragrance in the line is Crystal Rose which was launched with a DVC featuring the beautiful Neha Rajpoot. The perfume is all about the sensual, feminine, yet glamorous scent every woman dreams of owning. The citrus and peach notes leave you feeling fresh and alive.
The last scent for women, Desire, features Kiran Malik exuding a feeling of liberation. “Sparkling in the divine sunset, our iconic muse Kiran Malik draped in golden hues, represents a ray of hope.” It is the fragrance of freedom and confidence packed with bergamot, jasmine, and sandalwood notes.
Both HSY and Conatural have been the trailblazers in their fields and so a collaboration of a luxury couture brand with a premium beauty brand is something VERY interesting.
