In a world teeming with fleeting trends, some individuals carve their paths with perseverance, passion, and an unrelenting drive to evolve. Sophiya Anjam, an award-winning global media personality, is one…
Outdoor advertising has long been a vital medium for brands to engage with audiences. However, behind the eye-catching billboards lies a workforce that faces significant risks daily. In Pakistan, outdoor…
Breaking Barriers in Fashion History
Sundus Shaheryar has achieved a groundbreaking milestone as the first Pakistani designer to be featured in Vogue USA’s coveted December issue. Her footwear, designed for Marc…
The Lahore Biennale Foundation (LBF) has launched the third edition of its Biennale, titled "Of Mountains and Seas," curated by John Tain. Running from October 6 to November 8, 2024,…
Launched in 2022, Cast and Crew has swiftly emerged as a beacon of luxury fashion for men in Pakistan. At the helm of this transformative brand is the formidable Chairman…
In a bid to foster responsible content creation, Meta has joined forces with Ali Gul Pir, a renowned Pakistani content creator and comedian. Together, they have launched a podcast series,…
A certain kind of magic happens when cultures collide, and nowhere is that more evident than in Coke Studio Pakistan's release, Piya Piya Calling. It’s not just a song; it's…
For decades, the name Pasha has been synonymous with luxury and prestige in Pakistan, reigning as the nation's premier brand renowned for its uncompromising dedication to quality and tradition. Established…
Mrs & Mr Shameem, originally produced for streaming platform ZEE5 and now on YouTube, is an unconventional love story between two individuals torn apart by society’s cruel stereotypes.
“Look…