Spotify Celebrates Pakistan’s Rich Musical Legacy With The Launch Of ICON Program

Spotify, a platform that has been revolutionising music listening globally, has always had a knack for spotlighting talent through programs like Fresh Finds, Radar, and Equal. This year, they’ve upped the ante by launching their first-ever ICON Pakistan program, a tribute to the legendary musicians who have shaped Pakistan’s musical landscape. The program made its debut with an immersive event titled ‘House of ICON’ at the historic TDF Ghar in Karachi, a fitting venue to honour a rich legacy of music that spans over seven decades.

The inaugural artist of ICON Pakistan? None other than the Shehenshah-e-Qawwali, Ustad Nusrat Fateh Ali Khan. The launch coincided with the release of his lost album, Chain of Light, an album recorded more than 30 years ago and brought to life today through Peter Gabriel’s Real World Records.

Chain of Light Album

Khan’s legacy transcends generations, with over 800 million streams on Spotify and a fan base that continues to grow, particularly among younger listeners. Over 60% of his current listeners are from Gen Z, proving that great music knows no boundaries—neither in time nor in geography.

The event itself was a sensory journey through Pakistan’s vibrant musical history. TDF Ghar, a house from the 1930s turned living museum, was transformed to reflect decades of musical brilliance.

From the entrance, where screens showcased legendary artists like Alamgir and Shehzad Roy, to the walls adorned with facts and CD covers that threw attendees back to the days of cassette collections, nostalgia could be experienced at every corner.

Inside, an artist painted a canvas featuring icons such as Atif Aslam, Nazia Hassan, Nusrat Fateh Ali Khan, Noor Jehan, Abida Parveen and Mehdi Hassan, while old television sets played iconic songs from the past, rekindling memories of the golden era of Pakistani music.

One of the standout areas was the setup of a tabla, an instrument that has been integral to Pakistan’s music for decades, reminding attendees of the blend of traditional and modern sounds that have shaped the nation’s musical identity.

A wall of facts, reminding us that Junoon, the iconic band, created the genre of Sufi rock with their fusion of rock and Sufi poetry in their hit song ‘Sayonee’ and Nazia Hassan’s ‘Disco Deewane’ sold 100,000 copies on its first day in London in 1981, only further added to the immersive experience.

The launch of ICON Pakistan is more than just a celebration of one artist—it’s a nod to the history of Pakistani music and its lasting influence. Through this program, Spotify aims to bridge the gap between generations, reminding us of the timelessness of these musical legends. As ICON Pakistan continues, more iconic figures will be featured, bringing to light their impact on both local and global audiences.

As the night came to a close, attendees were reminded of the deep and enduring influence of Nusrat Fateh Ali Khan. With over 5.7 million monthly listeners on Spotify, his music continues to transcend boundaries. Recently, a lost album of his, Chain of Light, was found and released just days before the event. This posthumous album offers four mesmerising tracks that capture the essence of his qawwali performances. 

For music lovers, this event marked a celebration not only of the past but of the enduring legacy of Pakistan’s musical icons. You can now explore the ICON playlist on Spotify and visit TDF Ghar to immerse yourself in the history and magic of Pakistan’s musical journey.