It’s almost impossible to drive down Karachi’s Sea View Road and miss the huge TriFit signage that beckons you to step in and step into a fitness routine that you love. This multi-story facility opened a couple of months ago and has attracted hundreds of fitness enthusiasts to sign up for an activity of their choice, some more or all. The gym features seven different studios where you can choose a routine you love from over 300 classes a week.
Who’s behind the TriFit revolution?
TriFit was founded by the top management of some of the world’s best fitness chains and the CEO, Mr Ahmar Azam, has vast experience in building and leading a multi-billion dollar, Global Top 20 fitness chain. He’s now here in Karachi, bringing world-class fitness clubs to Pakistan. This one is the first in a chain they intend to build across the country.
While the Pakistani population has been bitten by the fitness bug of late, the field is still largely fragmented and disorganised. As Gary Leeman, National Fitness Manager at TriFit says, people in Pakistan still consider the gym as a luxury and not a necessity. That mindset is what TriFit intends to change.
The space speaks for itself. Built over 27,000 sqft, the gym features designated spaces for men and women, which means anyone can walk in and workout, anytime. The health and wellness consultants are qualified (international Level 3 and 4) and supervise over 300 classes per week. The membership fee gives access to any one of these classes, anytime. TriFit is also affiliated with some of the world’s leading class providers like Les Mills and features state of the art equipment from top 5 fitness brands including Precor, Hoist, Bodytone and Octane. The concept is highly tech driven; you can download TriFit’s mobile apps for memberships, booking classes, or stepping into a virtual workout. The gym also is in exclusive partnership with Myzone – the fitness industry’s #1 wearable heart rate monitor.
Moreover, the membership prices are unbelievable, no matter which package you sign up for. And membership comes with, again, access to the hundreds of classes, personal lockers, access to the massage lounge, hydration stations, dedicated prayer space and more. The focus on wellness also comes with an access to sleep therapists, physio therapists and a wellness room where you can simply go to destress.
An added attraction, the Trifuel Café is a great space for members as well as non-members to come in and fuel up. We know that food and nutrition plays a pivotal role in health and wellness and the menu at TriFuel has a range of food and drinks like fresh juices, smoothies, protein shakes, coffee, sandwiches, salads and low calorie desserts. There’s a calorie count next to each item, always great to know so that hidden calories don’t creep up. That said, for those looking a moment of guilty pleasure, TriFuel offers a designated cheat menu including pastas, burgers, milkshakes, and a variety of desserts. Trifit members get 20% off their purchases from Trifuel Cafe.
It’s a great space that has a lot to offer; in fact, it’s got everything you can hope for and expect in a fitness space. Take a trip to TriFit with us: