Rastah is a streetwear label out of Pakistan that is endorsing South Asian culture and its pieces are just absolutely cool. The label was founded in 2018 by Lahore based cousins Zain, Ismail, and Adnan Ahmad.
Celebrities like Hasan Minhaj and French Montana have worn the brand and recently, one of Bollywood’s biggest names, Karan Johar was also spotted flaunting the label.
Rastah ‘s co-founder and creative director Zain Ahmed took to Twitter to share that he is ‘beyond elated’ to spot the producer/director wearing his brand that aims at reinterpreting South Asian heritage and artisanship into urban luxury.
“Just saw Karan Johar wearing rastah in his story. Beyond elated!” he wrote.
Just saw Karan Johar wearing rastah in his story 😅 beyond elated! pic.twitter.com/2WU1DD1q9x
— Zain Ahmad (@zainoo_95) January 30, 2022
In its short time, the label has already gathered a cult-like following, including support from various celebrities and musicians. Its impression continues to grow and increase globally.
RASTAH in vogue today! https://t.co/7JjIk5zTTR
— Zain Ahmad (@zainoo_95) May 12, 2021
“Rastah is a bold cross cultural urban apparel company that seeks to recontextualize South Asian heritage and artisanship into street sensible luxury pieces. Rastah seeks to merge South Asian design practices with with western contemporary silhouettes, to produce high end and sustainable pieces that are worn world over and uplift the local artisan communities that create them,” states the official description.
